About Belton & Co.

I’m Beau Crumley, the owner of Belton & Co., where Southern style meets outdoor adventure.

Belton & Co. takes its name from Belton Bridge Road, where I grew up and which played a pivotal role in shaping who I am today. The brand embodies the warmth of Southern hospitality and the rugged allure of the outdoors, combining timeless style with practicality for those who seek adventure. I hope we can represent our hometowns through future apparel collections inspired by places like Lula, Gillsville, Homer, Clermont, Clarkesville, and many others, capturing the essence of Southern small-town life.

When I’m not working on our latest designs, you’ll find me exploring the great outdoors, spending time with friends and family, or finding new ways to enjoy life’s simple pleasures.

Above all, my faith in the Lord guides everything I do. It’s the foundation of my life and the inspiration behind every piece of apparel created. Belton & Co. is more than just a brand— it’s a reflection of the values we hold dear and the community we’re proud to be a part of.

Thank you for visiting, and welcome to the Belton & Co. family.

Beau Crumley